VR Merchandising

Chief Product Officer

The future of retail is immersive. This V-Commerce experience showcases homewares in a variety of interior design environments.

DIY Interior Design

There is nothing worse than buying furniture online or in-store only to discover that when it eventually lands in your home it is the wrong size for the space or doesn’t suit the other elements in the room.

In this V-Commerce experience, customers were able to browse from homeware collections and replace items in the room to simulate their own living spaces, adding to their virtual wishlist along the way. Taking those wishlist items into their own custom design space, customers could recreate their homes with new pieces of furniture and homewares, confident in their purchase decision, having experienced them spatially.

Photo-realism was an important aspect of the success of this experience. Care was taken to ensure the environments were architecturally sound, furniture was structurally appropriate, and color and textures were accurate to the physical items they represented.