Executive portfolio

My career has been spent where new technology has to become a business: inside enterprises, startups and founder-led companies, across retail, supply chain, AI, telecommunications, media, consumer electronics and cultural tourism. Four of those stories below.

The Museum of Contemporary Art Australia at Circular Quay, Sydney, with the Harbour Bridge behind

Pladia

Product suite for cultural tourism · CPO, then CEO pladia.io

Turned a 13-year-old services firm into a global product business.

Pladia is a suite of products for the cultural tourism sector. As CPO I audited what had been built, defined the offer and its pricing, moved the company from project delivery to product operations, restructured the teams and brought in lifecycle management and measurement.

The founders then stepped aside and promoted me to CEO to launch Pladia globally with two flagship products. I held full P&L responsibility, allocating capital across R&D, go-to-market and operations.

Steel grain silos linked by a red conveyor gantry, lit by late sun under a wide sky

AgriDigital

Software suite for agricultural supply chains agridigital.io

Brought inventory, data and finance for agricultural supply chains into one platform.

AgriDigital had a set of overlapping products. By defining a strategy to consolidate them into one platform organised around the customer’s experience rather than internal product lines, better enabled its data of an illiquid physical asset to became a tradable financial instrument.

I set the pricing strategy for incremental and new revenue streams, by customer segment. I lifted product quality and customer satisfaction while cutting the support load, and modernised the product suite, the design system and the design practice behind it.

Insperience concept: a white rendered living room and a house-shaped room set with a bed, beside a woman in a VR headset and splashes of magenta and teal paint

Store No. 8

Walmart’s innovation arm · Insperience Forbes on Store No. 8

Built a virtual-reality commerce platform for the world’s largest retailer.

Store No. 8 built new technology ventures. Insperience was the spatial commerce and immersive retail arm. Through our platform we brought photo-real merchandise, architecturally sound virtual rooms and interaction patterns that didn’t exist yet into location-based retail experiences across the Walmart ecosystem, with in-store VR pods running on a hardware-agnostic control system.

Fullscreen

Subscription video on demand fullscreenmedia.co

A year of consumer R&D on how people find and share video.

Led a year of R&D to uncover new ways to find and share video: discovery by how much time you have and what mood you’re in, and GIF creation inside the player. Fullscreen later sold to AT&T and The Chernin Group.

Where I add value

Leadership and teams

Org design, coaching senior leaders, and getting founder-led companies through the handover to a leadership team.

Product strategy

Reading the signals, tying the roadmap to commercial outcomes, and finding product-market fit before scaling.

Commercial growth

New revenue streams, the path from MVP to go-to-market, and pricing shaped by what customers actually value.

Operations

Systems that scale, operating rhythms and metrics people trust, and removing the bottlenecks between teams.