Influencer Management
Head of Product, Design & UX
Two proprietary influencer platforms were built for Awesomeness as part of a suite of products.
An Influencer management system that automates the collection of proprietary influencer data to provide to brands for influencer marketing campaigns and branded partnerships.
A Campaign Tracker for tracking those branded partnerships and influencer marketing campaigns in realtime.
These products replaced manual processes and tasks by automating data collection and display and the tracking and reporting of campaign performance. It enabled the sales team to spend less time managing campaigns and more time selling. It increased the perception of our sales product in the market by demonstrating built-in technology solutions.
