Conducted an extensive buy vs build analysis to determine the need for custom software development at Awesomeness to overcome the business pain-point of tracking branded partnerships and influencer marketing campaigns in realtime. Led the product discovery, design and development of a responsive web app that integrates with multiple third party and proprietary APIs for data capture and display.
This product replaced manual processes and tasks by automating the tracking and reporting of campaign performance. It enabled the sales team to spend less time managing campaigns and more time selling. It increased the perception of our sales product in the market by demonstrating built-in technology solutions.