This platform was built for American Eagle Outfitters to manage their various marketing contests. Two consumer-facing products utilized the same backend infrastructure.
For the 'Where Has Your AE Been' campaign, the platform allowed users to upload images of themselves from anywhere in the world, wearing AEO gear, tag the location and enter contests.
The 'Live Your Life' campaign, allowed users to create profiles and upload images and videos of themselves to compete to be the next model for American Eagle Outfitters. It was a complex, personalized experience, with retail integration & dynamic messaging.
These projects included a Web app, native apps, and a custom backend CMS for managing contests.