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About

 

Product executive and user researcher with over 10 years experience delivering award-winning products for various companies, from startups to large multi-nationals, advising and determining if a product is viable from a business perspective, desired by consumers, and technically feasible.

With a BA in Multimedia and an MS in Human Computer Interaction. Focus areas include; Cognitive Psychology & Engineering, Technologies & Social Change, Scientific Research Methods, and Design & Ethics.

Currently the Head of Product at Awesomeness, where I oversee product, design, and user experience. Formerly Director of Product at Fullscreen. I have worked across mobile video platforms, interactive journalism, data visualizations, B2B platforms, internal SAAS, and large-scale consumer-facing media & publishing products.



Product Development

Discovery and concept development through to MVP and beyond, by defining target personas, pain points, understanding use cases, specifying features, and designing user experiences. Diagnosis of existing product issues, from retention, to usability impacting adoption, to poorly aligned problems & solutions and product/market fit.

Methods: lean startup methods, hypothesis driven development, heuristic evaluation, usability testing.

Strategy

Market research, competitive analysis, and value proposition to determine product positioning and the long-term vision. ROI analysis, SAAS implementations and partner integrations. Product launch support, from beta through to go-to-market.

Skills: product partnerships, vendor evaluations, buy vs build decisions, go-to-market approach.

R&D

Ethnography, contextual inquiry, and experimental research during requirements gathering, design, development and evaluation phases. Identification of user needs and goals. Translation of research findings into product & design recommendations.

Methods: focus groups, user interviews, field observations, lab experiments, surveys.